The Role of Social Media Platforms in Enhancing Employee Creativity Through Knowledge Sharing Among Generation Z
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Keywords:
employee creativity, knowledge sharing, social-related social media, work-related social media
Abstract
characteristics and behaviors shaped by the digital era. As this generation is highly connected to technology and social media, companies face the challenge of harnessing their potential to drive creativity and innovation. This study examines the role of social media platforms in enhancing employee creativity through knowledge sharing among Gen Z employees in Serang City, Banten. Despite their digital fluency, innovation and creativity among Gen Z employess in the region have shown a decline over recent years. This research uses a quantitative approach, employing Structural Equation Modeling (SEM) to analyze data from 105 respondents. The results reveal that both work-related social media and social-related social media have a positive and significant impact on knowledge sharing, which in turn, enhances employee creativity.
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References
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Khassawneh, O., Mohammad, T., & Ben-Abdallah, R. (2022). The Impact of Leadership on Boosting Employee Creativity: The Role of Knowledge Sharing as a Mediator. Administrative Sciences, 12(4). https://doi.org/10.3390/admsci12040175
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Yadewani, D., Lukman Arief, M., & Indah Mursalini, W. (2020). Pengaruh Pemanfaatan Platform Sosial Media Pada Era Digital Terhadap Prestasi Mahasiswa Influence of Social Media Platform Utilization in Digital Disrupsy Era on Student Achievements. Jurnal Apresiasi Ekonomi, 8(3), 521–527.
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Amin, N. F., Garancang, S., & Abunawas, K. (2023). Populasi dalam penelitian merupakan suatu hal yang sangt penting, karena ia merupakan sumber informasi. Jurnal Pilar, 14(1), 15–31.
Cahyadi, universitas buddhi dharma. (2022). Pengaruh Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Baja Ringan Di Pt Arthanindo Cemerlang. Ekonomi Dan Manajemen Bisnis, 1, 60–73.
Dwi, G., Rochayanti, I., & Emilisa, N. (2024). Peran Media Sosial dan Knowledge Sharing dalam Meningkatkan Employee Creativity pada Generasi Z. Jurnal Pendidikan Tambusai, 8(1), 2759–2773.
Khassawneh, O., Mohammad, T., & Ben-Abdallah, R. (2022). The Impact of Leadership on Boosting Employee Creativity: The Role of Knowledge Sharing as a Mediator. Administrative Sciences, 12(4). https://doi.org/10.3390/admsci12040175
Khawaldeh, K., & Alzghoul, A. (2024). How knowledge sharing mediates the influence of high-performance work systems on employee intrepreneurial behavior: A moderation role of entrepreneurial leadership. Uncertain Supply Chain Management, 12(2), 1365–1378. https://doi.org/10.5267/j.uscm.2023.11.002
Krisinta, L. (2023). Influence of Work Environment and Work Motivation to Performance Employee. JEMBA: Jurnal Ekonomi Pembangunan, Manajemen & Bisnis, Akuntansi, 3(2), 117–125. https://doi.org/10.52300/jemba.v3i2.10264
Nor, M. F., Eliyana, A., & Sridadi, A. R. (2023). Systematic Literature Review: The Importance Of Work Motivation To Employee Performance. Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo, 16(1), 34–48. https://doi.org/10.21107/pamator.v16i1.19060
Nurqamar, I. F., Ulfa, S., Hafizhah, I., Fadhillah, N., & Rahmi, N. (2022). The Intention of Generation Z To Apply For a Job. JBMI (Jurnal Bisnis, Manajemen, Dan Informatika), 18(3), 218–247. https://doi.org/10.26487/jbmi.v18i3.16493
Olfat, M., Ahmadi, S., Shokouhyar, S., & Bazeli, S. (2022). Linking organizational members’ social-related use of enterprise social media (ESM) to their fashion behaviors: the social learning and stimulus-organism-response theories. Corporate Communications: An International Journal, 27(1), 91–109. https://doi.org/10.1108/CCIJ-04-2021-0044
Wang, Q., Azam, S., Murtza, M. H., Shaikh, J. M., & Rasheed, M. I. (2023). Social media addiction and employee sleep: implications for performance and wellbeing in the hospitality industry. Kybernetes, ahead-of-p(ahead-of-print). https://doi.org/10.1108/K-06-2023-0939
Wang, Z., Hangeldiyeva, M., Ali, A., & Guo, M. (2022). Effect of Enterprise Social Media on Employee Creativity: Social Exchange Theory Perspective. Frontiers in Psychology, 12(January), 1–9. https://doi.org/10.3389/fpsyg.2021.812490
Wening, N., Moertono, B., & Muafi. (2023). the Mediating Role of Creativity on the Effect of Knowledge Sharing on Sustainable Competitive Advantage. ABAC Journal, 43(2), 42–61. https://doi.org/10.14456/abacj.2023.14
Yadewani, D., Lukman Arief, M., & Indah Mursalini, W. (2020). Pengaruh Pemanfaatan Platform Sosial Media Pada Era Digital Terhadap Prestasi Mahasiswa Influence of Social Media Platform Utilization in Digital Disrupsy Era on Student Achievements. Jurnal Apresiasi Ekonomi, 8(3), 521–527.
Yaqub, M. Z., & Al-Sabban, A. S. (2023). Knowledge Sharing through Social Media Platforms in the Silicon Age. Sustainability (Switzerland), 15(8). https://doi.org/10.3390/su15086765
Published
2025-02-16
How to Cite
Joan Jasmine, V., Basrowi, & Khaeruman. (2025). The Role of Social Media Platforms in Enhancing Employee Creativity Through Knowledge Sharing Among Generation Z. Cendekia: Jurnal Pendidikan Dan Pembelajaran, 18(2), 206-217. https://doi.org/10.30957/cendekia.v18i2.969
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Articles
Copyright (c) 2025 Veronika Joan Jasmine, Basrowi, Khaeruman
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